How To Write Conversationally: 7 Tips To Engage And Delight Your Audience

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If you are a computer-savvy person, you will definitely have received hundreds of marketing emails. Most of them get deleted. This happens because you don’t feel any connection with the writer. The same fear may start haunting you when you decide to become a professional writer. Fortunately, creating content that engages the audience is not a rocket science. All you need to do is to follow these simple rules.

  1. Don’t talk to a crowd

Your readership may have thousands of members in counting. But, talking to all of them at once will make you sound cold-hearted and objective. Choose one from among your favorite readers and address him. Appreciate his efforts to promote your company and reward him with your new launch. This will help you sound cordial. Everyone will start feeling that you are talking to them in person. The effect is sure to go beyond even your wildest imaginations.

  1. Reach out to an average consumer

Reaching out to your average customers may appear boring. But, know that it is the best way to know how users view your products. Do a research online. You will come to know that almost all reputed companies do this. As a content marketing expert, these conversations will offer valuable insights. You just have to incorporate them in your posts.

  1. Love your audience

The advice may appear awkward. But, if you don’t love your readers, you won’t help them. Make them feel that you care for them. You can use social networking platforms and your own website for the purpose. Appreciate your fans if they promote your posts among their friends.

  1. Use multiple platforms

Know that you are one among millions of content writing professionals to deploy the most effective strategies available. If you want to stay before your prospective clients, you will have to promote yourself. Publish your content in as many platforms as possible.

  1. Know what it means to be conversational

The term “conversational” is something writers often misunderstand. They feel that it offers utmost flexibility. You don’t have to follow rules; just talk to your readers. However, don’t forget the fact that you are writing.  This implies that you will have to abide by certain rules and regulations. The only freedom allowed is that you can afford to have minor grammatical errors.

Writing conversationally is a must if you want to earn a name as a copywriting professional. Try these tips; you will see the changes within no time!

Is Social Media Making Us Dumb?

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There is no doubt to one thing; social media negatively impact productivity. If you are downright blunt, they may even affect your relationship with others. But, the question is, do they make you stupid? The answer may surprise you. According to scientists, excessive use of social networking platforms will make you dumb. However, as a professional writer, you cannot afford to ignore them. All you can do is to help your readers make good use of them.

Following are some tips that may help you in this regard.

  1. Harness the power of visual content

It is often said; pictures speak louder than words. Explore any number of social media. You will know that this is true in every sense. Content with photos on Facebook attract greater engagement. The same applies to Twitter. Even the newcomers in the field like Pinterest and Instagram attest to this observation. Try to incorporate visual content in your copywriting endeavors. Combine it with unique and up-to-date information for best results.

  1. Practice utmost caution when writing title

You may be a well-experienced content writing professional. But, if you don’t write a catchy title, you will never reach anywhere. See to it that your title is capable of prompting readers to share your posts among their friends. You will also have to prepare several of them. Sharing just one time is never enough. Repetition will distance readers from you when shared several times. And, do not forget to include industry-related keywords in all of them.

  1. Don’t hesitate to post several times

Content writing experts often fail miserably to attract the attention they seek in social media. A research on the cause will reveal one common trend. A majority of them are afraid to post a blog more than once. This deprives them of the traffic they rightly deserve. Share your post multiple times on social media to stay in front of people living in different time zones. Just see to it that there is a variety in your presentation.

  1. Be frank and honest

Tell your readers how you are running your business. It is true that you cannot tell everything. But, let your followers know that they are connecting with real persons.

There may come a time when social media will stop to grow. Until then, no content marketing professional will dare to overlook them. Being an exception is sure to cost you tons of money.

How To Add Suspense To Your Stories And Dramatically Improve Your Content

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As a literary enthusiast, you will definitely have watched Hamlet. In the play, the hero finds that it is his uncle who murdered his father. This happens in Act 1 scene 3. The hero has to take revenge. Since then, the character gets numerous opportunities to eliminate his uncle. Still, he finds himself unable to do it. Hamlet faces lots of obstacles.

No one can say that it is some sort of procrastination. The player puts it off till Act 5. The technique he employed here to hook his readers is called “suspense.” This is what sets a successful professional writer apart from the millions out there. Fortunately, acquiring this skill is not rocket science. Just try these tips.

  1. Put the hero in a dilemma

There are four factors that move a story forward; empathy, prevalent tension, danger and concern. The first thing you should do when writing a story is to create these feelings. Instill concern for your main character. Done this, you can give it an internal struggle or a deep wound that needs healing. Let the story progress in the line of the struggles your hero faces.

  1. Inform the reader of the danger

Let your readers know the gravity of the situation. This will create a situation where your audience will feel anxious for your hero. It will feel the fear and pain your main character experiences all along the story. You should make the struggle as intense as possible. The hero should work in a stringent timeframe. Everything in the world, even time should be against the main character.

  1. Exert pressure

Pressure tactics is something no content marketing expert can afford to ignore. Let the hero face pressure from all sides. Don’t make him bow down to them. The only person who feels trapped should be your reader.

  1. Add up to hero’s problems

See to it that the hero has to handle numerous other issues than the antagonist. The best way to make it happen is through the antagonist’s friend. Let him come in between delaying everything good the hero intends.

  1. Avoid giving direct answers

Don’t allow anything to happen as per the expectations of your audience. Beat around the bush in an intelligent manner.  Even when you give answer, make it as unexpected as possible.

Adding suspense to stories is a must for a content writing expert to survive in the market. Still, you don’t have to worry; just remember these pointers.

10 Rules For Creating Content People Can Trust

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As a professional writer, you aim to attain three things; education, inspiration and entertainment. Inspiring a specific group of people is quite easy. You just have to describe your personal struggles and the way you overcame them. Entertainment is as simple as writing a funny experience or story. The toughest part is informing them. You will have to make sure that the information you offer is up-to-date and accurate. Here are 10 rules you should obey to make this happen.

  1. Gather information

Accept the fact that you are not an expert. Even scholars will need to explore the Internet to present something. See to it that you are using reputed websites for the purpose.

  1. Offer something for free

Asking readers to pay for everything you offer is quite natural. You are a content marketing expert. But, know that this won’t work in the long run. This will make readers feel that you are too focused in making money. Offer something of value for free at least once a week.

  1. Harness the power of emotions

The advice will definitely sound repetitive. But, this is a must if you want to convert traffic to revenue. Let the readers feel desperate to read more of your content.

  1. Stay focused

Don’t try to address all the concerns of your readers at one go. Elaborate on one point. See to it that you are going into as much detail as possible. You should also know how to empathize with your readers.

  1. Include statistics

Incorporate statistics and other credible data into your content. Don’t let them stick out. They should establish what you are talking about.

  1. Give due credit to the author

This is a must for you to survive as a content writing expert. Site all the resources from where you gathered information in the article. Doing this will attest to your observations. It will also protect you from legal complications.

  1. Your staff may not know everything

Make sure that you are using quotes only from experts in the field. If your staff is not well-versed in your field, politely avoid them. Contact someone with the knowledge to improve your credibility as a copywriting professional.

  1. Don’t resort to keyword stuffing

Google will penalize you if you do it. Besides, your readers will leave you never to return.

  1. Try to appreciate your readers

Thank your target group for staying with you. You can also reward them with something valuable.

  1. Stick to active voice

Repeated use of passive voice will confuse and alienate you from your readership.

Follow these rules; you will enjoy content marketing!

What Is The True Cost Of Building And Managing A WordPress Website?

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Wherever you may come across WordPress, you are sure to see the word “free!” Fortunately, this is not an exaggeration. You don’t have to spend even a single dime to enjoy its basic features. If you want, you can even run a website without worrying about your wallet. However, as a professional writer, you know one thing for sure; you get what you pay for. You have to run a website capable of attracting targeted traffic. This asks for some sort of payment.

The true cost of WordPress

Two factors play an important role in determining how much you will spend for your WordPress website. They are money and time.  If you are willing to spend hours to set up a website, you won’t have to spend much. But, those with a tight timeframe will have to drain their budgets a bit. They will have to buy premium themes and plug-ins for the purpose. Following are the other things that may influence the cost of WordPress for you.

  1. Webhosting

If you are a copywriting expert, you will need a domain name on your own. WordPress blogs seldom come to Google on search results. Prices may vary depending on the name you choose. Whatever is your choice, you will spend an average of $18 per year for it.  If you want, you can also get premium themes.

  1. Designing a website

This may appear a no-brainer for a tech-savvy content marketing expert. However, if you are an average webmaster, you will have to hire a freelance designer. A search on Google for the same will come up with thousands of service providers. And, prices may vary depending on your requirements. You may find a designer with an hourly rate of just $4. But, know that low cost does not often provide quality. The best option is to agree on a fixed rate. Be willing to spend a bit if you are keen on functionality of your online home.

  1. Security

This is something you cannot afford to compromise if you want to earn from content writing. Your clients need to feel that their information will stay safe with you. The Internet offers a vast array of options here. You can also go for the security WordPress provides. Hire a security firm if yours is a large-scale business.

Content marketing is quite simple; follow these tips.

3 Resources To Help You Publish The Content Your Audience Wants

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The prospect of becoming a good writer is not that difficult. Internet abounds in tutorials. Experts all over the world conduct workshops and webinars. You just need the time and patience to acquire the skills needed. The real trouble is to earn a reputation in your field as a professional writer. This becomes possible only when you are able to publish your content. Here are a few resources you can explore in your attempts in this direction.

  1. Reddit

If you don’t mind adhering to stringent guidelines, this is the one for you.  An informational post will fetch may be hundreds of positive feedbacks. Still, the decision to be lenient in even a single rule here can cost you dearly. Begin with posting your blogs on any of the subreddits. You can move further as you feel confident.

  1. Pinterest

The place is meant for someone good in producing visual content. Create informational content. You will definitely go to the next level. The platform attracts millions of visitors per day. Just make sure that you are following guidelines. Negligence here may make you regret your decision.

  1. Storify

Prepare unique, fresh and updated content and share it here. Here too, you will get millions of good following. Be willing to learn and stay patient here. It may take a bit of time for you to earn a name in content writing.

Tools to consider

Make use of the following tools to get the most from the resources you choose.

  • The Tweeted Times: The tool is meant for those using Twitter. It searches popular news from the social networking platform. All you need to do is to categorize the type of news you want to write on.
  • ClipZine: This works almost like a magazine in preparation. It lets you prepare great blogs and arrange them like a magazine. Sharing it among your friends is a simple thing.
  • Medium: Medium is a great place to write and share any length of stories or blogs. When you post something here, it gets shared amongst your followers. A feed gets distributed all over the Internet. This makes you visible when someone searches with your tagline. In fact, it is a great asset for a content marketing.

Establishing yourself as a copywriting expert is not that difficult. You just have to follow these guidelines and use the resources mentioned above.

13 Untold Ways Of Being Visible On Google

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95% of Internet surfers don’t go beyond the first page of search results; say experts. It implies that if you want users to visit your website, it has to come on page 1 of the result pages. This is sure to be a true challenge. Websites pop up in millions on a daily basis. Fortunately, you can take advantage of the billions of keywords being used to search online. This leaves you with myriads of opportunities to improve your ranking through organic strategies. But, it may take some time.

If you are on the lookout of a quick fix, pay per click ad campaign is the ideal choice. You can harness the power of Google Adwords for the purpose.

Experimenting with the following options too will go a long way in helping yourself here.

  1. Register your website on Google

This is the first step toward being visible on Google; let Google know you. Register your website and a sitemap on its search console. It is similar to asking the search giant to index your online home. The tool also lets you do the following:

  • Inspect the back links your website has
  • Keywords that attract traffic
  • Errors Google’s spybot may encounter while crawling through your website

It will even inform Google if your website has separate version for each country you plan to reach out.

  1. Have a good domain name

Spend for a good name for your website. It should reflect your brand, the products and services you offer. Make sure that your site name is easy to remember. The names that contain just letters are generally preferred to the ones containing hyphens.

  1. Make use of Google XML sitemap

Install Google XML sitemap plug-ins on your online platform. Done this, go to settings, build a sitemap and send it to Yahoo, Bing and Google. The exciting thing about the plug-in is that it will notify search providers when you update your website. Don’t forget to save the settings when you have modified them as per your requirements.

  1. Enrich every page with good content

When designing a website, remember one thing; everyone wants information. It is with this in mind that online surfers visit your website. See to it that every page of your website contains good content. This will make visitors spend more time in your online home. All you need then is to convert this loyalty into revenue-generating traffic.

  1. Increase the loading speed

There is no proven analytics to show that speed will improve your ranking. Still, it is influence how long visitors will stay on your website. You can make use of the many tools available online designed to help webmasters. Streamline flash, animation and other visual attractions in such a way that they won’t slow your site down.

  1. Make it search-engine friendly

Optimize your website so that search engines can crawl through it without any difficulty. See to it that there is sufficient information for them to rank it. Add keywords in your content. Your website should also have Meta tags that describe the products or services you offer.

  1. Describe the images

Search engines use the latest technology available; there is no doubt to it. Still, you have to describe the images on your site if you want them to understand. This is a must if you want to rank high for keyword-related visual content.

  1. Install Google analytics

This is perhaps the greatest favor you can do for your online business. Google analytics is the best tool available to evaluate your online presence. Monitor its performance in the market. The tool helps you track the keywords that offer maximum conversion. You can use their variations in your content to increase traffic. You will also find the issues that have been plaguing your store for long.

  1. Build a Google My Business page

This too does not directly affect the ranking of your website. But, having your business in Google’s My Business will help it stay on top in your niche. This makes sure that those who use related keywords are able to find you. And, the details like contact information and opening time will help those wanting to shop.

  1. Publish unique content

Don’t think that you can get away with duplication. Google is equipped with latest technology to detect duplicate content. If found out, the search giant will ban your site. Keyword stuffing is another mistake you should avoid here.

Refrain from focusing too much on selling. Advertise through information. Highlight the good features of your products and talk about them. That should lead a buyer to your offer.

  1. Harness the power of social media

No webmasters can afford to ignore social networking platforms at present. An analysis of search algorithms will lead to one conclusion. Social media play a vital role in improving a website’s rank on search providers like Google and Yahoo. Get the most from them. Promote your content on popular platforms like Dailymotion and StumbleUpon.

  1. Get links from other websites

Links from other websites are like recommendations. They tell Google that your website enjoys a good reputation in the field. Just make sure that the links you receive are from reliable sources of information. Write guest blogs for renowned bloggers. Don’t forget to give a link at the end to your website at the end.

  1. Have a clean structure

See to it that all the pages on your websites are connected with each other. This will make it easier for search engines to index your online platform. Don’t exceed the recommended number of links on a single page; 200.

Clean up the backlog. All the codes should be W3 compliant.

Finally, monitor your store at regular intervals. Sometimes, it may happen that the DNS delegations may clog your site. If it has not been indexed for some time, check for server issues.

Staying at the top on Google’s search results is not easy. Still, the tips given above will definitely go a long way in making this happen.

10 Ways To Prepare Your Online Business For The Holiday Season?

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Holidays are fast approaching. If yours is a small business, you are sure of one thing. The season is the new beginning your business desperately needs. However, the question arises; are you prepared enough? The answer may vary from company to company.

Following insights will definitely help if your answer is “no” to such a query.

Prepare your website for holidays

Begin your efforts here with a thorough inspection of your server. See to it that it is large enough to handle the excess of traffic it can receive during the holiday season. You may consider downsizing in times when you don’t feel the need. Combine it with the following insights; you will definitely take your business to the next level.

  1. Test it at regular intervals

The extensive traffic during the season is sure to test the technical capabilities of your website. Failure here will lead to downtime, the most disastrous situation for an ecommerce website. The Internet abounds in websites designed to flood its user’s virtual store with artificial users. It will assist in your efforts to test the capabilities of your online store. If you feel that the bandwidth is not enough, contact your service provider.

  1. Check your shipping contract

Free shipping and other offers are sure to increase your chance among your large-scale competitors. Still, make sure that you are able to keep up the promise. Check the deliveries you have dispatched.  If there are a great number of complaints, you may consider switching your service provider.

Give utmost priority to attractive offers on your website. You may want to create a specific webpage for the purpose.  Remember, being late with regard to dispatches is truly bad. It will simply lead you out of the market.

  1. Evaluate your past

Check the analytics tools you are using for your website. Take out past data and try to glean as many valuable insights as possible. Analyze your failures and the reasons behind them. Note the changes that have happened. Try and see how they affect how you will interpret the same this year. And, do not forget your competitors. Monitor how they depict the holiday season. The effort will help you determine how to stand above them.

  1. Rearrange your pay per click campaign

Inspect your PPC campaign and make sure that it is in order. All you have to do during the holiday season is to switch it on. Optimize it as per the results. Doing this will give you enough time to make it work in your favor. You will also stay far above your competition.

  1. Check your shopping cart

Those who buy online expect their shopping experience to be free from troubles. This makes it a must that you go for something that offers just basic facilities. Imagine yourself as a customer and look for the features you would want. It should offer a rating mechanism, reviews and the items available to order.

  1. Design attractive landing pages

See to it that you have landing pages for every single product you sell or promote. Analyze ones you designed for previous holidays and learn from the mistakes you made. Start building as early as possible. It will give you enough time to find the landing page that converts well. You can transfer all the traffic to the one that does well.

  1. Speed up your website

Surveys reveal that if your website takes more than 5 seconds to load, users will leave it. Explore the Internet, locate speed testing services and get to know your online store. You can also make use of online tutorials to help yourself in the matter. If all these fail to come up at par with your expectations, upgrade your Internet plan. Remember, even the difference of seconds would mean a lot when it comes to conversion rates.

  1. Add live chat facility

Live chat is the best way to address customer concerns and solve queries. Take measures to ensure that it reflects the good quality of your online store. To be honest, live chat is far better than telephonic conversations. It lets you communicate with multiple customers at the same time.

  1. Use social media

Enjoy some time on social networking platforms. Holiday is all about visual appeal. Decorate your campaign in such a way as to tempt your prospective clients. Do a market analysis and check the platforms your customers generally prefer. Stay active in your choice ones. Post valuable content and respond to queries related to your niche.

You should also build lasting relationships on the Internet. Let them promote your business in return to some kind of service. Spread word about yourself on other websites through guest blogging and other forms of advertising.

  1. Build a subscriber base

This in fact is the first thing you should do. You should begin it as early as you can. You don’t have to worry even if you have yet to decide upon a strategy. Add value to your website and expand your reach. The larger your following is, the greater your profits will be.

Finally, keep your store in order. Buy the supplies you need. Hire more staff. Doing this will help you generate revenue all through the year. It will also avoid disasters due to shortage of staff.

Conclusion

Combine all this with an effective content marketing strategy. Remember every surfer comes to your website seeking information. Only if you are able to pitch yourself as an expert will help you gain customer trust. This done, all you need to keep on adding value. The loyalty will automatically get transformed into revenue.

Make use of your imagination. Sky is the limit when it comes to your potential. Just see to it that you are not causing any inconvenience to your customers.

This is a brief overview. You can do a lot to improve customer experience during holidays. Do your own homework and accept the recommendations you feel will work for you.

3 Resources To Help You Publish The Content Your Audience Wants

By | Content Writer - SEO with Professional Writers | No Comments

The prospect of becoming a good writer is not that difficult. Internet abounds in tutorials. Experts all over the world conduct workshops and webinars. You just need the time and patience to acquire the skills needed. The real trouble is to earn a reputation in your field as a professional writer. This becomes possible only when you are able to publish your content. Here are a few resources you can explore in your attempts in this direction.

  1. Reddit

If you don’t mind adhering to stringent guidelines, this is the one for you.  An informational post will fetch may be hundreds of positive feedbacks. Still, the decision to be lenient in even a single rule here can cost you dearly. Begin with posting your blogs on any of the subreddits. You can move further as you feel confident.

  1. Pinterest

The place is meant for someone good in producing visual content. Create informational content. You will definitely go to the next level. The platform attracts millions of visitors per day. Just make sure that you are following guidelines. Negligence here may make you regret your decision.

  1. Storify

Prepare unique, fresh and updated content and share it here. Here too, you will get millions of good following. Be willing to learn and stay patient here. It may take a bit of time for you to earn a name in content writing.

Tools to consider

Make use of the following tools to get the most from the resources you choose.

  • The Tweeted Times: The tool is meant for those using Twitter. It searches popular news from the social networking platform. All you need to do is to categorize the type of news you want to write on.
  • ClipZine: This works almost like a magazine in preparation. It lets you prepare great blogs and arrange them like a magazine. Sharing it among your friends is a simple thing.
  • Medium: Medium is a great place to write and share any length of stories or blogs. When you post something here, it gets shared amongst your followers. A feed gets distributed all over the Internet. This makes you visible when someone searches with your tagline. In fact, it is a great asset for a content marketing

 

Establishing yourself as a copywriting expert is not that difficult. You just have to follow these guidelines and use the resources mentioned above.

4 Reasons Natural Authority Rocks and 4 Ways to Build It

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Some people have natural inclination towards authority and they enjoy the undivided attention of the readers and customers. They benefit greatly from their business and make the whole process of doing business easy.

The sales of their business is easy

The naturals have great expertise of reading their customers’ minds and the customers trust the knowledge of naturals whole-heartedly. Hence, the customers buy the naturals’ products and the sales increases.

The quality of the customers is good

A person with natural authority gets a good boost in their business sales as they get good, rich customers who are ready to pay more for the products sold by the natural authority sellers.

They have regular customers

These businessmen keep their customers happy and provide them with purchasing experiences which help them retain their valued customers. The satisfied customers like to stick around and do business with these kinds of people.

New customers too show interest in them

As the naturals have an edge over others with innovative and spot on content marketing they have a steady flow new customers who like to do business with them. Through online marketing the naturals create a good awareness of their products.

Ways to become Natural Authority

People, who are not born with the natural talent of being authoritative, can become one by following the below steps:

The emphasis should be on content

In order to become a natural authority it is very important for the people have remarkable content writing ability on the subjects in which they have strong hold. Only a good content attracts the customers and can give the business its needed character.

Be creative not box of facts

It’s always better to write one’s own content then to publish others copywriting work as those types of articles do not generate any kind of enthusiasm among the customers as no one likes to read boring informative facts written without passion. To be a natural authority you should be able to connect with your customers through your wholesome writing.

Write easy content

Professional writing with good formatted writing, nice theme and beautiful content based images makes the website a pleasing to read for the customers. It is very important to add good images as customers get attracted to visual contents more than written ones.

Creating a good brand

Like every other product, people need to make their website a good brand name so that customers recognize the name and do business with them, this way people can become good natural authoritative.