95% of Internet surfers don’t go beyond the first page of search results; say experts. It implies that if you want users to visit your website, it has to come on page 1 of the result pages. This is sure to be a true challenge. Websites pop up in millions on a daily basis. Fortunately, you can take advantage of the billions of keywords being used to search online. This leaves you with myriads of opportunities to improve your ranking through organic strategies. But, it may take some time.
If you are on the lookout of a quick fix, pay per click ad campaign is the ideal choice. You can harness the power of Google Adwords for the purpose.
Experimenting with the following options too will go a long way in helping yourself here.
- Register your website on Google
This is the first step toward being visible on Google; let Google know you. Register your website and a sitemap on its search console. It is similar to asking the search giant to index your online home. The tool also lets you do the following:
- Inspect the back links your website has
- Keywords that attract traffic
- Errors Google’s spybot may encounter while crawling through your website
It will even inform Google if your website has separate version for each country you plan to reach out.
- Have a good domain name
Spend for a good name for your website. It should reflect your brand, the products and services you offer. Make sure that your site name is easy to remember. The names that contain just letters are generally preferred to the ones containing hyphens.
- Make use of Google XML sitemap
Install Google XML sitemap plug-ins on your online platform. Done this, go to settings, build a sitemap and send it to Yahoo, Bing and Google. The exciting thing about the plug-in is that it will notify search providers when you update your website. Don’t forget to save the settings when you have modified them as per your requirements.
- Enrich every page with good content
When designing a website, remember one thing; everyone wants information. It is with this in mind that online surfers visit your website. See to it that every page of your website contains good content. This will make visitors spend more time in your online home. All you need then is to convert this loyalty into revenue-generating traffic.
- Increase the loading speed
There is no proven analytics to show that speed will improve your ranking. Still, it is influence how long visitors will stay on your website. You can make use of the many tools available online designed to help webmasters. Streamline flash, animation and other visual attractions in such a way that they won’t slow your site down.
- Make it search-engine friendly
Optimize your website so that search engines can crawl through it without any difficulty. See to it that there is sufficient information for them to rank it. Add keywords in your content. Your website should also have Meta tags that describe the products or services you offer.
- Describe the images
Search engines use the latest technology available; there is no doubt to it. Still, you have to describe the images on your site if you want them to understand. This is a must if you want to rank high for keyword-related visual content.
- Install Google analytics
This is perhaps the greatest favor you can do for your online business. Google analytics is the best tool available to evaluate your online presence. Monitor its performance in the market. The tool helps you track the keywords that offer maximum conversion. You can use their variations in your content to increase traffic. You will also find the issues that have been plaguing your store for long.
- Build a Google My Business page
This too does not directly affect the ranking of your website. But, having your business in Google’s My Business will help it stay on top in your niche. This makes sure that those who use related keywords are able to find you. And, the details like contact information and opening time will help those wanting to shop.
- Publish unique content
Don’t think that you can get away with duplication. Google is equipped with latest technology to detect duplicate content. If found out, the search giant will ban your site. Keyword stuffing is another mistake you should avoid here.
Refrain from focusing too much on selling. Advertise through information. Highlight the good features of your products and talk about them. That should lead a buyer to your offer.
- Harness the power of social media
No webmasters can afford to ignore social networking platforms at present. An analysis of search algorithms will lead to one conclusion. Social media play a vital role in improving a website’s rank on search providers like Google and Yahoo. Get the most from them. Promote your content on popular platforms like Dailymotion and StumbleUpon.
- Get links from other websites
Links from other websites are like recommendations. They tell Google that your website enjoys a good reputation in the field. Just make sure that the links you receive are from reliable sources of information. Write guest blogs for renowned bloggers. Don’t forget to give a link at the end to your website at the end.
- Have a clean structure
See to it that all the pages on your websites are connected with each other. This will make it easier for search engines to index your online platform. Don’t exceed the recommended number of links on a single page; 200.
Clean up the backlog. All the codes should be W3 compliant.
Finally, monitor your store at regular intervals. Sometimes, it may happen that the DNS delegations may clog your site. If it has not been indexed for some time, check for server issues.
Staying at the top on Google’s search results is not easy. Still, the tips given above will definitely go a long way in making this happen.