SEO for large websites : Part 1

There are a lot of factors that constitute effective search engine optimization. Content is the most important aspect of SEO because it contains the keywords that help the search engine to identify the right page over another. In spite of content and keyword being the major deciding factor, the SEO business is a multi faced activity. To understand it you will have to understand the various factors involved in it. Internal links, site architecture, external deep links and accessibility. To help the search engines give you a high ranking you could take the following steps.


  • Identify your ranking aim
  • Place the perfect keywords
  • Establish preferred landing pages
  • Boost aggressive keyword categories
  • Establish internal linking, regularly
  • Use Meta descriptions and Succinct Titles because they are capable of pulling their own ranks
  • Manage content duplicity site wide with Noindex, Follow, custom templates etc.


Identify your ranking aim


The method that you select to achieve the desired rank will depend on your ranking aim and how well you place the keywords in your content. Now, if you are aiming for a long tail of search then flat site architecture and link prominence will help you achieve your aim.


If you are planning a rank for a niche topic then you might select a smaller site that will have key nodes of popular, singular and plural keyword combinations.


In order for your website to rank higher than other similar sites on its own, optimization of layers becomes extremely essential.


The strategy, however, changes in case you are working on a large website which has a big number of generic parts as here the parts become the keywords which can lead to other sites with listing of the same parts getting highlighted in the search as well.




It is extremely important to position the keywords on your site to ensure your site ranks better than the competition.


Place the perfect keywords


Keywords are the life-blood of optimization and placing the correct keywords at the appropriate location on the website is the easiest way to ensure the best rankings. Positioning and relevance of the keywords will ensure the best rank for your site.


Going through trends of previous searches on search engines will give you the best idea on the use and position of relevant keywords to improve your site’s ranking.


In case you find your site not up to the mark in terms of search rankings, introduction of new sections with special emphasis on keyword usage and positioning will get the job done for you.


The main steps to get the site ranking up on easrch engines are the following:


  1. Site has to be stable in design and information flow
  2. Keyword-based pages/sections to be built into the website to allow for search optimization
  • Inter-linked pages and information to allow for maximum search strings


Starting a blog on your site with the sole view of getting the most optimized search categories in place on the website is one of the most common steps to get the site’s ranking up to the desired levels.


Once SEO is integrated into the new section on the site, ranking for the site will only go up and one has to ensure that the new section is maintained meticulously with the best possible keyword and search string management to keep the site rankings near the very top.


The best advice to reach and sustain top ranking position for your website is to avoid concentrating on individual keywords and focusing on large groups of keywords which are relevant to the topics being discussed on the website.  Interconnecting keywords to improve ranking on search engines is another sure-fire method of keeping the rankings up.


Ensuring the above methods will go a long way in placing your website on the top rung of search list on major search engines. You will have to continuously keep evolving the site to ensure others do not get ahead in the endeavor to attain the top ranking position on the preferred search lists.


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