- January 7, 2017
- Posted by: Pattraco
- Category: Content Marketing
The research on keywords got completed and you are pondering upon how to use them effectively in your articles. But, to be able to come up with effective strategies in this direction, you should be in a position to answer the following questions:
- What do you want to do with these keywords in your articles?
- How to use the keywords? Do they have to be used in the similar manner or are there different types of keywords with differing functionalities?
These are the most fundamental questions an average article marketer generally asks when delving deep in the field.
Two types of keywords
Your ability to answer the above-mentioned questions depends on your information on different types of keywords. They generally fall into two categories; the two-word phrases popular in one niche and the long-tail ones.
You are sure to be familiar with the former category; the popular two-word phrase well known in your niche. This is the keyword which is going to fetch much of your targeted traffic. But, you are not in a position to relax relinquishing its popularity. This phrase remains the easiest way to increase traffic even to your competitors. For this reason, you are going to have a tough time ranking high using it. The best thing to do is to consider it as part of your long-term goal. Including the same in your resource box is a great option worth trying. Insert it as an HTML link in all the articles you publish. You should also take great care to ensure that your attempt does not appear repetitive for Google or any other search engine. Doing it would create a situation where your website is penalized for manipulating keywords to rank high in search result pages.
This takes a writer to the next question, how to insert keywords in the title of the article? This is the instance where you need the long-tail keywords. They are generally the ones average customers type when searching for services you and your competitors offer. Using them allows you to relax a bit. There is likely little or no competition here. These are the words particular to your articles. Ranking high using these words asks for consistency. But, once attained, you maintain your position in the first pages on Google for that phrase for a long time. Quite naturally, when someone types the long-tail keywords in which you rank high, your article comes up in front of them. Traffic to your website increases automatically.
Using keywords in article submissions
By this time, you have come to a stage where you can think of taking your marketing campaign to the next level. The easiest available venue for this purpose is article submission. Here, you try to attract traffic to your site by submitting articles to other websites or article directories. If your content is of excellent quality, you are sure to be the center of attraction as an expert in your field. And, to make sure that the readers are tempted to come to your website, you have to insert the words or phrases related to the products or services you sell in the content you publish online. Using the tools like WordTracker would go a long way in helping you in this direction.
Take note of the two-word phrase popular in your niche and the long-tailed variants of the same. Done this, write articles based on all the keywords and post them in the online platforms which you feel would spread word about you.
A few tips
Do you feel that incorporating keywords into your articles in such a way as to increase traffic is a tough job? Following the simple guidelines given below would be enough for you.
It is true that keywords are there to help search engines realize what your website is all about. But, repeating the same words is going to annoy your readers. Mix and match the keywords you feel are capable of helping your site and insert them in appropriate places in your articles. Preparing a list of the main words to be used in your postings would do a lot in assisting you in this direction.
- Stay away from keyword stuffing:
All this talk on keywords does not mean that you should stuff your keywords in your postings. Doing this would not only spoil the beauty of the article, but would also spell disaster for your grammatically correct content. Even search engines do not like articles where keywords stick out screaming for attention. Keeping a 3% density is highly recommended. But, be mindful of the restrictions imposed by the platforms where you wish to post your content.
- Go for words similar in meaning:
When preparing content for your website or to be posted in other platforms, you do not have to stick with the keywords you have found out. Check for words similar in meaning and use them in appropriate places.
- Update your keyword listing at regular intervals:
This is something which goes unnoticed most of the time. Do a research on the keywords you wish to target within the gap of 2-3 months. This is a must if you wish to stay ahead of the competition.
- Use long-tail keywords in the article title: Long tail keywords are the ones users generally type when searching for the services you or your competitors offer. And, they are generally 3-5 words long. Including them in the title of the articles help search engines have an idea into what you have in store for readers or buyers.
- Make use of the resource box:
Remember, this is an area where you are allowed a bit of freedom to sound promotional. However, do not sound repetitive; just mix things a bit and use the keywords wisely.
Keep these points in mind and you would be well on your way to reaching great heights in your marketing campaign. And, do not be stagnant, be willing to learn and adapt yourself with the changing trends in the field.