- January 6, 2017
- Posted by: Pattraco
- Category: Content Marketing
Search engine optimization has been with us for quite a long time. But, the sad truth is that even today, there are marketers who do not have enough experience in the field. This can be attributed to one fact; it is just recently that that SEO has become an integral part of a marketing campaign. Until then, it was regarded as something highly technical, beyond the grasp and capabilities of an average webmaster.
Today, if you wish to remain alive in the market, you have to optimize your website for all the popular search engines. However, do not think that SEO is a magic solution for all your marketing woes. It is one among the must-deploy strategies capable of taking your online advertising to the next level.
An idea of the common questions you should be able to answer would help you a lot in the matter.
- How much time it needs to rank high in Google?
There exists no clear-cut answer to this question. Your website’s position in Google is dependent on numerous factors including:
- Keyword density
- User interaction with your website
- Ease of navigation
- To what extent one can depend on Google ranking?
A website ranking is the value in numbers accredited to your website based on the relevance of your content to the field and the significance users attribute to it. A high-ranking website would definitely ensure a constant flow of traffic to your website. But, Google’s algorithm has changed drastically and hundreds of factors come to play in determining your life or death in the market.
- For which search engine a website should be optimized?
This is a question newbies often ask the experts. The answer still is; you should give priority to Google. It is true that Bing is growing in popularity. But, Google is the search provider which still enjoys a dominant position in the market.
- How long should I focus on search engine optimization?
Know that SEO is not a process which you can complete and forget. Websites are coming up in hundreds if not in thousands on a daily basis. Your competition too is trying hard to be on the first page of Google and other giants in the industry. Be prepared to be led away by your competition if you are not willing to spend time for your site on a daily basis.
- How SEO is going to help a website?
SEO not only raises your rank in Google, but also makes sure that you are able to enjoy the following:
- A regular flow of traffic
- Recognition of your expertise in the field
- Who should take care of my SEO efforts?
If you feel that you are not an expert in the field, it can be assigned to someone with a few years of experience in the field.
- How to measure the success of a website?
If your website is successful, it would be your most effective business tool, working for you 24-7 increasing your customer base.