- July 11, 2016
- Posted by: Pattraco
- Category: Content Marketing
Publishing guest posts on a website depends on a number of factors and circumstances and it is very important to understand what these factors before you plan to publish multi-author or guest author write ups on your website.
Decision to publish is yours
As you are the editor and holder of your website it is your responsibility to publish guest blogs with good content writing which will be beneficial for your targeted audiences. You can invite professional writers as guests to write in your websites so that your audiences can read them out along with your write ups and can find their solution going through your digital publication sites.
Before publishing, question
It is very important for you as a multi-author publisher to understand the nerves of your audience and should question yourself about whether there’s a need to publish others’ blogs in your website or not. Do not publish anything in your website until you yourself are not fully convinced by the submitted blogs. Before any kind of publication, you should think about your audience, how they will benefit from the guest posts rather than your own writings and how well edited the articles are.
Before publishing, edit
One of the major features of copy writing is how an article is edited. As your aim is to provide the audiences with a rich content driven website which is useful to them, it is very important to publish only well-edited articles or guest blog posts on your website. Well-edited articles help in making you an authority in any chosen subject and also help you in establishing a good reputation in the market of online business. As an editor it is very important for you to keep in mind not to publish the submitted article as it is but to edit the article enough to fit into the publication standards of your website.
Writer’s voice versus editor’s voice
As the content marketing of your website is in your hands, it is very important for you to market the right kind of content to your audiences. For doing so it is very important to heavily edit the submitted posts of the guests, after all it is your website and your standards are at stake. For editing any articles you should fundamentally remember 3 F’s of editing that is: fitness which means understanding how well the article fits in your website, fact-checking which should be done, so that no wrong information get conveyed and formatting is needed for keeping symmetry among the articles.