- April 16, 2016
- Posted by: Pattraco
- Category: Content Marketing
In today’s marketing strategies online marketing plays a very important role for attracting customers and building leads. You may be a professional writer with a well-established firm or a start-up entrepreneur trying to make ground on the competitive market, sometimes you might run out of ideas for your online content due to the daily needs of the market and because of this you might find yourself at crossroads. The following tips and guidelines would help you generate creativity and master the art of finding ideas.
Quality over quantity
Most people believe in having strength in quantity. The traditional thought process dictates that more the content on your site, better is your ranking in the search engines. But this might be a big misconception because though an attractive URL extension on a search engine may lead the viewer to your page, if he/she does not find the right material, this may turn counterproductive. Copywriting should not be only about product marketing. It should also focus on promoting the business philosophy of your company, build good customer relationship and create a sense of transparency for your clients.
Images and graphics
High quality images and photographs should be incorporated as an integral part of your content writing. This process in itself is pretty interesting once you get the hang of it. Product photography has become a popular business these days and such firms may be hired for a professional look for your pages. The graphics should have catchy phrases and keywords which can be found through Google’s keywords and analytical tools. Try including interactive and animated guidelines and tutorials for your products and services.
Target audience approach
The content marketing strategy should clearly focus on the type of audience you writing it for. For example, if the site is about car spare parts intended for the consumption of technicians, the content should be more technical in nature. If the same is intended for amateur or semi-pro performance enthusiasts, the site should have professional bloggers and reviewers with sharing of experiences etc.
Facts and figures always create greater influence than simple adjectives and flowery language. If you are really serious about your business, you have to project it through your online content with a detailed market study, sales reports of other competing companies and market statistics. Hence, spending some times with graphs and curves may be a wise choice.